The Mini-stand is a scaled-down version of the stand realized for Ulturale® Cravatte Napoli and presented at the Pitti Immagine fashion show.
Realized in collaboration with the Art director and Set designer Hyemin Ro, the Mini-stand was designed to show the incredible refinement of the Neapolitan brand’s ties.
The stand is composed by two functional elements, a triangular shaped steel bar, that is the actual tie stand, and a magnifying glass, that higlight Ulturale’s classy details , both designed as thin geometrical lines, as not to distract attention off the ties.
Hyemin Ro_ Art Director & Set Designer_ http://www.hyeminro.com/
Ulturale® Cravatte Napoli_ http://www.ulturale.com/